A reminder of the criteria – we are looking for true marketing innovators, people who have:
- Created marketing that works: Innovations that have transformed organizations through purpose and had a dramatic impact on business results,
- Raised marketing’s profile: Increased the influence of marketing, e.g. getting a seat on the board, expanding marketing’s remit to include innovation and growth strategy,
- Invented new marketing tools and approaches: Pioneered new marketing technologies and new ways of measuring the impact of marketing,
- Developed marketing leaders: Inspired, educated and mentored future generations of marketers,
- Prioritized diversity, equity and inclusion: Spearheaded meaningful change, with industry-wide initiatives that celebrate differences and create inclusive environments,
- Promoted sustainability: Initiated actions and programs that positively impact our culture, our planet and our people.