Brilliance in Marketing and Celebrating the World’s Best Marketers

The Marketing Hall of Fame celebrates the world’s best marketers, recognizing brilliance in marketing and innovation across the marketing profession. We honor great marketers of all kinds, no matter what discipline they come from or what type of marketing they do. Here is where you find the top marketing thinkers, doers, and role models who are shaping marketing’s future.

Top Marketers Drive Innovation and Growth

The world’s best marketers drive innovation and growth. Marketing’s role in the leadership of organizations, public or private, large or small, established, startup, or not-for-profit, is growing. Once a cost, marketing now is seen as an investment that is critical for both increasing market share, company size, and profit. By showcasing the achievements of our inductees, we celebrate the role marketing and top marketers play in business success.

Criteria for Nominating 
Top Marketers

The 2024 Marketing Hall of Fame welcomes nominations across all sectors, industries, and geographies. You may nominate a colleague or peer, an individual whose accomplishments or reputation you admire, or yourself. Inductees will be selected by a panel of industry leaders comprising past inductees, members of the Marketing Hall of Fame Academy, representatives from various marketing organizations, and the AMA New York Board of Directors.

  • Marketing Catalyst: Great marketing is fueled by innovation. Innovative thinking drives the differentiation that is the essence of a great campaign. This area celebrates a visionary marketer, author, academic, leader or entrepreneur who has redefined a market or industry with the unexpected – a groundbreaking or non-traditional approach.
  • Large Impact, Limited Budget: Marketing isn’t just a function of money. Creativity, strategic thinking, and a deep understanding of the target audience often outweigh deep pockets. In fact, smaller budgets can encourage marketers to think outside traditional parameters, leading to better campaigns. This area honors a marketer who has achieved remarkable results despite limited resources.
  • DEI Marketing Excellence: A diverse and inclusive marketing strategy reflects the reality of today's multicultural world. Diverse teams bring a wider range of perspectives and creativity to marketing, leading to more innovative and effective strategies. In this arena we recognize a leader who brings the power and creativity of marketing to advance the core principles of DEI, or who has spearheaded meaningful change through industry-wide initiatives that celebrate differences and create inclusive environments.
  • Marketing for Purpose: Purpose-driven marketing goes beyond the transactional to forge a sense of shared values and impact between a brand and stakeholders. Here, we recognize an individual who has used marketing to advance meaningful causes and societal or cultural change.
  • Innovative use of Technology: Digital technology has become an integral part of marketing, from insights to execution. We are only beginning to understand the uses and scope of emerging tech like artificial intelligence (AI), machine learning, and automation. This area of excellence celebrates a marketer who has pushed boundaries through the creative use of new or emerging technologies or used new technologies to measure marketing’s impact.
  • Mentorship: Mentorship plays a vital role in advancing marketing as an industry and as a craft. This area honors a person who has played a large role in developing marketing leaders. They have inspired, educated, and mentored future generations of marketers to the benefit of our industry.
  • AMA New York Choice Inductee: As the marketing capital of the world with media, entertainment, and financial at its center, New York serves a global hub, offering an unparalleled concentration of marketing, creative, data and communications talent; a diverse community; and a culture of innovation and creative expression unlike any other. AMA New York leverages the city’s iconic energy and grit that is quintessential New York to inspire brilliance and empower marketers to do something epic. In this area of excellence, we will highlight a marketer who embodies the spirit and mindset New York City.

Democratic, Transparent, Inclusive, Diverse:  
Inductee Selection Process

Open nomination: The process begins with open nominations from diverse fields. We open the nomination phase to all in our industry.

Eligibility: Nominees can come from any marketing discipline—they can be CMOs or Marketing Directors, founders or CEOs, work in advertising, branding, research or data analytics agencies, be academics, journalists, or be people who have contributed substantially to marketing in some other way. The awards are reserved for current marketing practitioners from anywhere in the world. They must have been in the marketing profession for at least 10 years.

Voting phase: When nominations are complete, those candidates with the most nominations are submitted to the Marketing Hall of Fame Academy, an invitation-only, exclusive yet diverse group of senior marketers from the corporate, agency, research, and academic worlds. The job of an academy member is to vote on a list of the 40-50 top nominations to produce the shortlist of candidates. This process takes place in the autumn.

Judging: A select and inclusive group of CEOs of major marketing industry associations, thought leaders as well as the past year’s inductees review the short list of finalists to select the ultimate inductees.

Induction: The top marketers selected as inductees are recognized at an exciting ceremony held in New York City every spring. It is an inspirational and educational occasion. Each inductee, from the perspective of their careers, shares their vision on the future of marketing and the steps we can take to shape it. The Marketing Hall of Fame Induction Ceremony has become the most valued networking event in the field of marketing.

A Proud Tradition  
Spanning Decades

The Marketing Hall of Fame has a proud past tradition. The American Marketing Association of New York, the creators of the Effies and the GreenBook, first launched the Hall of Fame over 20 years ago. Steve Jobs was one of its original inductees.

Since then, the Marketing Hall of Fame was radically revitalized and reinvented, in accordance with our mission to build and better the future of marketing, by inspiring, supporting and celebrating brilliance in marketing. The process and event were streamlined and contemporized. Adhering to the principles of diversity, equity and inclusivity, the selection of the world’s best marketers is transparent and democratic to honor those who have truly made significant and lasting contributions to the field.

View All Inductees
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