Raja has transformed Mastercard into one of the fastest-growing brands in the world. He and his team are on the cutting edge of experiential, multisensory marketing programs for consumers and customers around the world. He led Mastercard to become one of the top 12 most valuable brands in the world and the world’s No. 1 audio brand.
Raja has extended Mastercard’s reach and impact by embracing artificial intelligence and Web3 technologies, and pioneering new standards in inclusive design. In addition to serving as the company’s CMO, he is founding president of its healthcare business, driving value for healthcare industry stakeholders through innovations in data analytics, AI and cybersecurity solutions.
A Wall Street Journal-bestselling author, his book, Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers, has become a touchstone for marketing leaders and academics around the world.
Originally from India, Raja received his bachelor’s degree in chemical engineering from Osmania University and Master of Business Administration from the Indian Institute of Management in Bangalore. He, his wife and younger son in the United States.