Esther Lee is MetLife’s Global Chief Marketing Officer and is a member of the company’s executive team. She joined MetLife in 2015 and is responsible for managing all aspects of global marketing, the global brand, and the customer journey. Esther and her team lead a strategic, customer-focused marketing practice across the globe that drives business growth.
Prior to joining MetLife, Esther was Senior Vice President for Brand, Marketing, Advertising and Sponsorships at AT&T. In that role, she oversaw global brand marketing, advertising, media, and sponsorship, as well as the integration of brand leadership into the company’s business strategies. Through the ongoing rollout of the company’s “Rethink Possible” brand platform, Esther led the strategy to create awareness of AT&T’s commitment to innovation to allow people to do more, explore more, and live more expansively.
Before joining AT&T, Esther served as Chief Executive Officer of North America and President of Global Brands for Euro RSCG Worldwide, where her work focused on transforming the company’s creativity and vision for long-term growth. Prior to that, she served for five years as Global Chief Creative Officer for The Coca-Cola Company, where she drove creative strategy, the development of integrated campaigns for the company’s global brands, and the operating models to support these efforts. Most notably, she drove the creation, development, and launch of the “Coke Side of Life” global campaign—the foundation for today’s “Open Happiness” campaign.