2023 inductee

Dan Ariely

James B Duke Professor of Behavioral Economics at Duke University

Dan Ariely is famous for his pioneering work in behavioral economics, addressing questions such as:

  • Despite our intentions, why do we so often fail to act in our own best interest?
  • Why do we promise to skip the chocolate cake, only to find ourselves giving in to temptation?
  • Why do we overvalue things that we’ve worked to put together?
  • What are the forces that influence our behavior?

By asking questions like these, he works at the intersection of insights and the real world, helping companies grow by looking at things from new angles. His interests span a wide range of behaviors, and his sometimes-unusual experiments often demonstrate profound ideas that fly in the face of common wisdom. Dan advises governments in South Africa, the Netherlands, Brazil, United Kingdom, US, Saudi Arabia, and Israel. Many of his projects address social issues from helping those in historically excluded populations stay in school to how to address traffic congestion to reducing government bureaucracy.

Dan is a founding member of the Center for Advanced Hindsight, co-creator of the documentary (Dis)Honesty: The Truth About Lies, and a three-time New York Times bestselling author. His books include Predictably Irrational, The Upside of Irrationality, The Honest Truth About Dishonesty, Irrationally Yours, Payoff, Dollars and Sense, and Amazing Decisions.



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Dan Ariely Marketing Hall of Fame
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