A disruptive force in marketing and beyond, Kory Marchisotto’s renegade spirit, fearless mindset, and bias for action have helped catapult e.l.f. Beauty’s meteoric ascent to 24 consecutive quarters of net sales growth and market share gains. e.l.f is now the No. 1 mass cosmetics brand nationally on a unit basis.
Since joining e.l.f. in 2019, Kory has defined the company’s game-changing purpose platform, and strategically expanded the e.l.f. Beauty portfolio to include e.l.f. SKIN, Naturium, Well People and Keys Soulcare, created with Alicia Keys. Kory is the president of Keys Soulcare.
Recognized as a powerful change agent and inspirational leader, Kory has been named one of Fast Company’s 10 Visionary CMOs, WWD’s 25 Most Inspiring Women, Business Insider’s 27 Most Innovative CMOs in the World, Forbes’s Entrepreneurial CMO 50, Adweek’s Creative 100 and Ad Age’s Leading Women, among other honors.
Kory is an infinitely curious, courageous and passionate brand-building powerhouse who inspires companies to move at the speed of culture, aligning consumer insights, brand superpowers and unexpected partnerships to find the magic point between what brands deliver and communities desire. A master at fueling innovation, she has revolutionized how brands use social media, launching e.l.f. as one of the first brands on TikTok and developing breakthrough viral marketing campaigns that have garnered billions of views and set new industry benchmarks. Her unique ability to drive multi-generational appeal has made e.l.f. Cosmetics the No 1 favorite for Gen Z three years in a row, as well as the No.1 most-purchased cosmetics brand for Gen Alpha and Millennials.
Fueled by her passion for democratizing access, inspiring change, and empowering others to do the same, Kory pushes boundaries not only in the beautyverse but also in the boardroom. A champion for e.l.f.’spurpose-led, results-driven approach to business, Kory has led multiple campaigns and initiatives to normalize inclusivity and diversity in the highest seats of power, and invite others on the journey to drive real impact and help corporate boards more accurately reflect the world around us.
Always a bold disruptor with a kind heart, Kory began her career in sales and marketing roles at LVMH and Puig before spending 18 years as an executive leader at Shiseido. In her role as Senior Vice President of Marketing for bareMinerals, she helped lead the brand’s turnaround, and over the course of her career helped transform prestige brands, mentor emerging leaders and scale businesses across multiple divisions. Kory earned her Master of Professional Studies, Cosmetics & Fragrance Marketing & Management (CFMM) from the Fashion Institute of Technology and her Bachelor of Business Administration in Marketing from Pace University’s Lubin School of Business. She serves as an Executive Mentor for the Fashion Institute of Technology and an Executive Mentor for Adweek. Kory was appointed to the Board of Directors of Dutch Bros. in February 2025.
Kory is a “lightning bolt of bold ideas, passion, empathy and speed,” says Tarang Amin, e.l.f. Beauty’s Chairman and CEO. With her dedication to empowering people in the workplace and beyond, along with results that consistently break records and beauty boundaries, Kory continues to show the world that anything is e.l.f.ing possible🚀.
