CMO Conversations: An Afternoon of Expert Insights
Join us for the Marketing Hall of Fame Pre-Ceremony for an afternoon of panel discussions with leading marketers and industry leaders.
The Art of Persuasion: Storytelling's Impact on Modern Marketing
Join a renowned lineup of marketing masterminds as we delve into the evolution of storytelling, its unparalleled power in forging emotional connections with consumers, and how brands can leverage compelling narratives to cut through the noise and achieve lasting impact.
1:00 - 1:45 PM
Jenny Rooney
Chief Brand and Community Officer
Adweek
Moderator
Masters of Adaptation: The Agile CMO
These seasoned executives who have successfully steered brands across a multitude of sectors will discuss the importance of adaptability, leadership, and agility in a constantly evolving market, and the unique perspective gained from their multifaceted experiences.
2:00 - 2:45 PM
Babs Rangaiah
Executive Coach, Marketing Consultant, Speaker, Fractional CMO (Unilever, IBM, Paramount)
Brenda Tsai
CMO, Bloomberg (prior P+G, GE, DXC)
Next-Gen Consumer Intelligence Powered by AI: Revolutionizing Brand-Consumer Connections
In an era where digital interaction is the norm, brands face the challenge of forming deep, emotional connections with consumers. The upcoming panel discussion will delve into the transformative role of Artificial Intelligence (AI) in marketing, focusing on how new AI tools can be leveraged to enhance these connections in general and on an emotional level. This insightful session is designed for marketers, brand managers, and business leaders eager to explore innovative strategies that make brands resonate more humanly with their audience.
3:00 - 3:45 PM
Carlos Zepeda
SVP of Strategy, Marketing and Consumer Connections, Moët Henness
